In July of 2021 Animatronic Bear Studios returned to Sofia Bulgaria for an exciting shoot with our SPFX bears, Karluk and quadrupedal bear, Chinook. This was a commercial shoot with all the complexity of a movie production.
The agency Wieden & Kennedy / Amsterdam created this project, and we were delighted to play a featured part in it. The script required our grizzly bears to dance, appear to float weightless and crawl from a wintry cave set on all fours in this colorful musical advert for the Samsung Galaxy product line.
The extended length video garnered over 10 million views on YouTube making for a very successful project. Directed by the duo Alaska and produced by Iconoclast, the two-minute film promotes Samsung’s new brand philosophy, “Life Opens Up With Galaxy”.